Tag: Jobsite Culture
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Building Trust Through Alchemy: What Construction Leaders Can Learn from Advertising’s Wild Card
By a wide margin, my favorite book this year is Alchemy by Rory Sutherland. He’s the Vice Chairman of Ogilvy UK, one of the world’s largest advertising and marketing agencies. The “alchemy” Sutherland refers to is in the subtitle: The Magic of Original Thinking in a World of Mind-Numbing Conformity. In his witty, sarcastic, and insightful style, Sutherland…
