Good to Excelente Newsletter

Author: bradley

  • 5 MLB Players Who Can Teach You Spanish

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    bradley
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    Know someone who’d enjoy The Good to Excelente Newsletter? Forward this to them so they can subscribe here—and never miss a Wednesday edition packed with cultural intelligence insights and practical advice. With only thirty games left in the baseball season, we know which teams are good and which teams are cooked. As for me, I am still…

  • The Great Mystery of El and La

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    bradley
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    Know someone who’d enjoy The Good to Excelente Newsletter? Forward this to them so they can subscribe here—and never miss a Wednesday edition packed with cultural intelligence insights and practical advice. Saturday Night Live recently tackled one of the great mysteries of the Spanish language: Why does every noun need to be a boy or a girl? In…

  • When Safety Is on the Line, AI Isn’t Enough

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    bradley
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    Know someone who’d enjoy The Good to Excelente Newsletter? Forward this to them so they can subscribe here—and never miss a Wednesday edition packed with cultural intelligence insights and practical advice. Question: George from Los Angeles writes: “We’re translating our employee handbook and onboarding training materials into Spanish. Can we just use AI for this?” Great question, George. It’s…

  • Meet Them Halfway

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    bradley
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    Know someone who’d enjoy The Good to Excelente Newsletter? Forward this to them so they can subscribe here—and never miss a Wednesday edition packed with cultural intelligence insights and practical advice. Every four years, I become a raving fan of the other football. Maybe you can relate. I’ve spent the last month thinking way too much about the…

  • The Handball Coach, the Opera Singer, and Competitive Advantage

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    bradley
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    Know someone who’d enjoy The Good to Excelente Newsletter? Forward this to them so they can subscribe here—and never miss a Wednesday edition packed with cultural intelligence insights and practical advice. Three summers ago, my family visited Barcelona, Spain. As proper tourists, we toured Camp Nou, FC Barcelona’s stadium, museum, and gift shop. I left with a…

  • Tequila, Brooms, and Bagpipes: What Three World Cup Moments Taught Me About Trust

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    bradley
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    Know someone who’d enjoy The Good to Excelente Newsletter? Forward this to them so they can subscribe here—and never miss a Wednesday edition packed with cultural intelligence insights and practical advice. When passionate fan bases collide in a high-stakes tournament, it usually brings out tribalism. Just attend any Philadelphia Eagles game ever and you’ll see what I…

  • A Summer Reading Detour: Cartels, Countries, and Consequences

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    bradley
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    Know someone who’d enjoy The Good to Excelente Newsletter? Forward this to them so they can subscribe here—and never miss a Wednesday edition packed with cultural intelligence insights and practical advice. As you’re planning your upcoming summer vacation, it’s time to consider which books you’ll be bringing along. I’ve got two suggestions for you. No, you won’t…

  • What AI Doesn’t Understand About Communication

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    bradley
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    Know someone who’d enjoy The Good to Excelente Newsletter? Forward this to them so they can subscribe here—and never miss a Wednesday edition packed with cultural intelligence insights and practical advice. Question:Derek from Arizona writes: “With AI translation tools getting better every year, are language barriers on the jobsite basically becoming a thing of the past? Or…

  • Why Great Leaders Pay Attention to These Holidays

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    Question:Tyler, a superintendent from Georgia, writes: “I know Cinco de Mayo is not the Mexican 4th of July, but what is it exactly and why is it important? And then, are there other holidays I should be aware of when leading Hispanic crews?” Answer:Tyler: Love the question, so allow me to nerd out on the history…

  • It’s Not a Language Problem

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    bradley
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    The CEO’s question was a non sequitur. We’d been talking about the absurdity of competitive girls softball in Texas. Then he took a sip of his gin and tonic, scanned the steakhouse, and said: “If qualified Hispanic labor is our biggest constraint to growth right now, what do I need to know about becoming the…